Franchises often come with a proven business model that has been successful in other locations. By joining a franchise, you're tapping into a formula that has already shown its viability, reducing the risk associated with starting a new business from scratch. Many franchises are associated with well-known and trusted brands. By becoming a franchisee, you gain immediate access to the brand's reputation and customer base, which can help attract customers and generate revenue more quickly than building a brand from the ground up. Franchisors typically invest in national or regional marketing campaigns to promote the brand and drive customer traffic to franchise locations. As a franchisee, you can benefit from these marketing efforts without bearing the full cost, giving you a competitive edge in your local market.